Meet the herd
for a Sustainable Future
Why we exist
Today’s farmers face tough challenges. They need to produce more, meet stricter regulations, and care for animals while managing land responsibly - all while staying profitable.
Farming is also at the heart of some of the world’s greatest environmental challenges: climate change, biodiversity loss, and soil degradation. Many current practices in animal agriculture are unsustainable, and are putting animal welfare at risk.
This needs to change for farming to have a future.
We believe farming could be part of the solution. Provided with the right tools, farmers can work in harmony with their land and animals, creating sustainable and regenerative systems that benefit everyone.
We are here with a purpose
Our Vision
We envision a future where farming and nature work in harmony.
A world where farmers don’t have to choose between efficiency and sustainability, but where both go hand in hand.
With the right technology, farmers can restore balance between animals, plants, and soil while keeping their farms productive and profitable. By making sustainable farming easier, we believe agriculture can become a regenerative force that benefits everyone.
How we make it happen
We build technology that reduces workload, improves animal welfare, and optimizes pasture use - all while keeping the farm running efficiently.
Our tools make it easier for farmers to work in harmony with their land and animals, creating a system that’s not only productive but also regenerative. And just like the border collie, we’re always there when farmers need us. We're in it for the long haul.
Our founding team
Growing up among Friesland's dairy farmers, Daniel developed a deep passion for agriculture and nature. His career spans leadership roles in sales and operations, both locally and internationally. Combining hands-on farming experience with his ability to build strong teams and connect with the farming community, Daniel drives Collie's growth and fosters meaningful relationships with farmers and partners.
Daniel Reisman
Born and raised on an 80-hectare farm, Chris combines a lifelong connection to animals with deep expertise as a mechatronics engineer. He developed the groundbreaking Cow Guidance system, making him uniquely equipped to innovate in precision livestock management. With unparalleled knowledge in animal behavior, farming, and engineering, Chris ensures Collie’s technology is both practical and transformative.
Chris Bloomfield
Raised in Kenya and the Netherlands, Kibet brings a unique blend of warmth and pragmatism to Collie. With a proven track record of founding multiple hardware startups, raising significant funding, and leading technical innovations, Kibet excels at solving complex problems and automating processes. His ability to inspire and connect with others ensures that Collie’s vision is not only achievable but also impactful.
